LYTENIAL®
CREATING WORLDS THAT ILLUMINATE HOPE THROUGH IMAGINATION.
Who we are
The Company
LYTENIAL L.L.C. is an independent publishing and media studio dedicated to creating original storyworlds, intellectual properties, and immersive narrative experiences.
Founded by author and creator Marcus John Beltran, Lytenial® develops stories built to live beyond a single format—beginning with books and expanding through visual media, worldbuilding, merchandise, and future screen adaptation.
Its flagship universe, World of Embaixador, begins with EMBAIXADOR™ — War Beneath the World, the opening story of The Lytenial Chronicles.
Lytenial Books serves as the company’s publishing imprint, bringing those worlds to readers while the larger Lytenial® platform develops the mythology, characters, visual identity, and media potential surrounding them.
THE LYTENIAL MARK
The Lytenial flame represents the light carried into every world we create—imagination, purpose, and hope given form. Encircled within the mark, that flame serves as the visual signature of Lytenial L.L.C. and the stories created beneath it.
THE ORIGIN OF LYTENIAL®
The name Lytenial® originates within the mythology of Embaixador, where the Lytenials represent life, balance, and protection. What began as an identity within the storyworld became the name of the company behind it—an intentional bridge between the worlds we imagine and the work we bring into the real world.
Meet, Marcus John
Marcus John Beltran is the founder of Lytenial L.L.C., creator of the World of Embaixador, and author of EMBAIXADOR™ — War Beneath the World, the opening story of The Lytenial Chronicles.
A father of six with a lifelong passion for storytelling and worldbuilding, Marcus began developing the foundations of Embaixador decades before its publication. His work combines supernatural thriller, mythology, spiritual themes, cinematic pacing, and character-driven storytelling into worlds designed to extend beyond the printed page.
Through Lytenial®, he is developing Embaixador as a larger intellectual property spanning publishing, visual media, merchandise, and future screen adaptation.
He is a proud member of:
Alliance of Independent Authors — Author Member
Frankfurt Rights — Rights & Licensing Platform
OUR MISSION
Lytenial® exists to create original storyworlds that entertain, challenge, and ultimately illuminate hope through imagination.
We believe stories can reach beyond a single medium. From publishing and mythology to visual storytelling, merchandise, and future screen adaptation, our goal is to build worlds with meaning, identity, and room to grow.
Our guiding principle is simple: build the roots first. The branches will follow.
THE PUBLISHING IMPRINT
Lytenial Books is the publishing imprint of Lytenial L.L.C., bringing the company’s original storyworlds from the page into the hands of readers through print and digital publishing.
