PRIVACY POLICY
Last Updated:
November 1, 2026
Lytenial L.L.C. respects your privacy and is committed to handling personal information responsibly and transparently.
This Privacy Policy explains how Lytenial L.L.C. may collect, use, disclose, retain, and otherwise process information when you visit Lytenial.com, interact with our website, subscribe to communications, contact us, create an account, make or initiate a purchase, or otherwise use features or services made available through the Lytenial platform.
This Policy also describes certain choices and rights that may be available to you regarding your personal information, subject to applicable law.
By using Lytenial.com, you acknowledge the practices described in this Privacy Policy.
1. INFORMATION WE COLLECT
We may collect information that you provide directly to Lytenial L.L.C., information generated through your interactions with Lytenial.com, and information received from service providers that support our website and business operations.
Information you provide directly may include your name, email address, mailing address, billing information, shipping information, account information, order details, customer-service communications, subscription preferences, and other information you choose to provide.
When you use Lytenial.com, certain technical and usage information may be collected automatically, such as your IP address, browser type, device type, operating system, referring pages, pages viewed, approximate location derived from technical information, dates and times of access, interaction data, and similar website activity information.
We may also receive information from third-party retailers, payment processors, fulfillment providers, shipping carriers, analytics providers, email or marketing platforms, customer-service tools, and other service providers when necessary to support transactions, communications, fulfillment, analytics, security, or other business operations.
We do not intentionally collect more personal information than is reasonably necessary for the purposes described in this Privacy Policy.
2. HOW WE USE INFORMATION
Lytenial L.L.C. may use personal information for legitimate business and operational purposes, including to:
• provide, operate, maintain, and improve Lytenial.com;
• process or support purchases, orders, payments, shipping, fulfillment, returns, refunds, and customer-service requests;
• create, manage, and support user accounts or subscriptions;
• send transactional, administrative, security, legal, customer-service, or order-related communications;
• send marketing, promotional, or newsletter communications when you have chosen to receive them;
• personalize and improve website content, user experience, products, services, and communications;
• analyze website usage, traffic, performance, and engagement;
• detect, investigate, prevent, and respond to fraud, abuse, security incidents, unauthorized activity, or violations of our Terms;
• protect the rights, property, intellectual property, security, and legitimate interests of Lytenial L.L.C., our users, service providers, and others;
• comply with applicable laws, regulations, legal obligations, lawful requests, or enforceable governmental process; and
• carry out other purposes disclosed to you at the time information is collected or with your consent where required by law.
We may also use information in aggregated, de-identified, or anonymized form where permitted by applicable law.
3. HOW WE SHARE INFORMATION
Lytenial L.L.C. may disclose personal information to third parties when reasonably necessary to operate the website, provide products or services, complete transactions, communicate with users, protect our rights, or comply with applicable law.
We may share information with service providers that perform functions on our behalf, including website hosting, payment processing, order fulfillment, printing, manufacturing, shipping, analytics, email delivery, marketing, customer support, fraud prevention, security, and other operational services.
When you choose to complete a transaction through a third-party retailer or platform, information may be collected directly by that third party and handled under its own privacy policy and terms.
We may also disclose information where reasonably necessary to comply with applicable law, legal process, court orders, regulatory requirements, enforceable governmental requests, or to protect the rights, property, safety, security, or legitimate interests of Lytenial L.L.C., our users, service providers, or others.
If Lytenial L.L.C. is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.
We do not disclose personal information to third parties for purposes unrelated to legitimate business operations except with your consent or as otherwise permitted or required by law.
4. COOKIES AND SIMILAR TECHNOLOGIES
Lytenial.com may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to support website functionality, remember preferences, understand website usage, improve performance, maintain security, and support communications or marketing activities.
Some cookies and similar technologies may be necessary for the website to function properly, while others may support analytics, personalization, performance measurement, or marketing.
Third-party service providers may also use cookies or similar technologies when providing services to Lytenial L.L.C., subject to their own privacy practices and applicable law.
Where required by law, Lytenial.com may provide tools or notices that allow you to manage certain cookie or tracking preferences.
You may also be able to control cookies through your browser settings. Disabling certain cookies may affect the functionality, availability, or performance of portions of the website.
Additional information about cookies or similar technologies may be provided through any cookie notice, consent tool, or related privacy settings made available on Lytenial.com.
5. MARKETING AND COMMUNICATIONS
If you choose to subscribe to Lytenial L.L.C. marketing, promotional, or newsletter communications, we may use the contact information you provide to send you updates about Lytenial, EMBAIXADOR™, products, releases, events, promotions, announcements, and related content.
You may unsubscribe from marketing communications at any time by using the unsubscribe link or mechanism included in the communication or by contacting us through the methods provided on Lytenial.com.
Your decision to unsubscribe from marketing communications will not prevent us from sending transactional, administrative, legal, security, customer-service, or order-related communications when reasonably necessary.
We may use third-party email, marketing, or communications service providers to help deliver and manage communications. Those providers may process information on our behalf subject to applicable law and their contractual obligations.
Where required by law, we will obtain consent before sending marketing communications or otherwise provide applicable notice and opt-out rights.
6. PAYMENTS, ORDERS, AND FULFILLMENT DATA
When you make or initiate a purchase through Lytenial.com, information may be collected or processed to complete the transaction, provide customer service, prevent fraud, arrange fulfillment, process shipping, manage returns or refunds, and maintain appropriate transaction records.
Depending on the transaction, this information may include your name, email address, billing address, shipping address, order details, transaction identifiers, payment status, delivery information, and related customer-service communications.
Payment information may be processed directly by third-party payment processors or retailers. Lytenial L.L.C. may not receive or store complete payment-card or other sensitive payment credentials when those details are handled directly by an independent payment provider.
Order and fulfillment information may be shared with retailers, printers, manufacturers, fulfillment providers, shipping carriers, payment processors, or other service providers where reasonably necessary to process, produce, fulfill, deliver, support, refund, or otherwise manage your transaction.
Transactions completed through third-party retailers or platforms may also be subject to the privacy policies and data practices of those third parties.
7. DATA RETENTION
Lytenial L.L.C. retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, support legitimate business operations, comply with legal or regulatory obligations, resolve disputes, maintain appropriate records, enforce agreements, and protect our rights and interests.
The length of time information is retained may vary depending on the type of information, the nature of our relationship with you, the purposes for which the information is processed, applicable contractual requirements, and legal or regulatory obligations.
For example, transaction, accounting, tax, fraud-prevention, customer-service, and legal records may be retained for periods necessary to satisfy applicable business or legal requirements.
When personal information is no longer reasonably necessary for the purposes for which it was retained, Lytenial L.L.C. may delete, anonymize, de-identify, or otherwise dispose of the information in accordance with applicable law and our operational practices.
Information processed by third-party service providers may also be subject to their own retention practices and legal obligations.
8. DATA SECURITY
Lytenial L.L.C. uses reasonable administrative, technical, and organizational safeguards designed to help protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.
The specific safeguards used may vary depending on the nature of the information, the systems involved, the services being provided, and the risks associated with processing the information.
We may rely on third-party service providers to support hosting, payment processing, fulfillment, communications, analytics, security, and other business operations. Those providers may maintain their own security controls and are responsible for their own systems and practices.
No method of transmitting information over the internet, and no method of electronic storage, can be guaranteed to be completely secure. Accordingly, Lytenial L.L.C. cannot guarantee absolute security of personal information.
If we become aware of a security incident involving personal information, we will take reasonable steps to investigate, respond, mitigate harm where appropriate, and comply with applicable legal notification requirements.
9. YOUR PRIVACY RIGHTS AND CHOICES
Depending on where you live and the laws that apply to you, you may have certain rights regarding your personal information.
These rights may include the right to request access to personal information we maintain about you; request correction of inaccurate information; request deletion of certain information; request restriction of certain processing; object to certain uses of information; withdraw consent where processing is based on consent; or request information about how personal information has been collected, used, or disclosed.
You may also have rights relating to certain forms of targeted advertising, profiling, or the sale or sharing of personal information where those concepts are defined by applicable law.
We will consider and respond to valid privacy requests in accordance with applicable law. We may need to verify your identity before completing certain requests and may retain information where necessary to comply with legal obligations, resolve disputes, prevent fraud, protect security, or exercise or defend legal rights.
You may exercise applicable privacy rights by contacting Lytenial L.L.C. using the contact information provided in this Privacy Policy.
You will not be unlawfully discriminated against for exercising privacy rights available to you under applicable law.
10. CHILDREN’S PRIVACY
Lytenial.com is intended for a general audience and is not directed to children under 13 years of age.
Lytenial L.L.C. does not knowingly collect personal information online from children under 13 without appropriate parental consent or other authorization where required by applicable law.
If we learn that personal information has been collected from a child under 13 in a manner that does not comply with applicable law, we will take reasonable steps to delete or otherwise address that information.
Parents or legal guardians who believe that a child under 13 may have provided personal information to Lytenial L.L.C. may contact us using the information provided in this Privacy Policy.
Nothing in this section is intended to limit any additional protections that may apply to minors under applicable state, federal, or international law.
11. THIRD-PARTY LINKS AND SERVICES
Lytenial.com may contain links to third-party websites, retailers, platforms, applications, social-media services, or other external services that are not owned or controlled by Lytenial L.L.C.
When you leave Lytenial.com or interact with a third-party service, that third party may collect, use, disclose, or otherwise process information under its own privacy policy, terms, and practices.
Lytenial L.L.C. is not responsible for the privacy, security, content, availability, or data practices of independent third-party websites or services.
We encourage you to review the privacy policies and terms of any third-party service before providing personal information or completing a transaction through that service.
The presence of a link or reference to a third-party service on Lytenial.com does not, by itself, constitute an endorsement, sponsorship, partnership, or guarantee by Lytenial L.L.C.
12. INTERNATIONAL USERS AND DATA TRANSFERS
Lytenial.com may be accessed by users located outside the United States, and Lytenial L.L.C. may use service providers that process information in the United States or other countries.
As a result, personal information may be transferred to, stored in, or processed in jurisdictions whose privacy or data-protection laws may differ from those in your place of residence.
Where required by applicable law, Lytenial L.L.C. will take reasonable steps to use appropriate safeguards or contractual measures in connection with international transfers of personal information.
By using Lytenial.com or providing personal information through the website, you acknowledge that information may be processed in jurisdictions outside your state, province, or country of residence, subject to applicable law.
Nothing in this section is intended to limit any rights or protections available to you under applicable international, federal, state, or local privacy laws.
13. CHANGES TO THIS PRIVACY POLICY
Lytenial L.L.C. may revise or update this Privacy Policy from time to time to reflect changes in our website, services, business operations, technologies, legal requirements, or privacy practices.
When material changes are made, the “Last Updated” date at the top of this Privacy Policy will be revised accordingly.
Where required by applicable law, we may provide additional notice regarding material changes or obtain consent before applying certain changes.
Your continued use of Lytenial.com after an updated Privacy Policy becomes effective constitutes acknowledgment of the revised Policy, except where applicable law requires otherwise.
We encourage you to review this Privacy Policy periodically to remain informed about how Lytenial L.L.C. handles personal information.
14. CONTACT INFORMATION
If you have questions about this Privacy Policy, our privacy practices, or wish to exercise a privacy right that may be available to you under applicable law, you may contact us at:
Lytenial L.L.C.
P.O. Box 54
Terrell, Texas 75160 USA
Email: support@lytenial.com
Please include enough information for us to understand and respond to your request. We may need to verify your identity before completing certain privacy-related requests where required or permitted by applicable law.
